The Real Reason Your AI Content Isn't Driving Revenue (Yet)

You're Using AI - So Why Does It Still Feel Like a Grind?

Let me guess. You’ve played around with ChatGPT. Maybe you’ve asked it to draft an Instagram caption or write a blog post. You were kind of impressed. But you’re not seeing more leads, more engagement, or more income.

And you’re wondering: “Is this it? Did I miss something?”

Nope—you just haven’t gone deep enough.

AI Isn’t Magic, It’s Multiplication

AI can’t fix a broken message. It can multiply what’s already working. So, if your core content isn’t connected to a real offer, a clear audience, and tangible outcomes, AI will just churn out more noise.

But if you know what your audience needs and what you’re inviting them to do?

AI becomes a megaphone.

Start With Your Best Stuff

The secret is starting with something worthwhile to your audience. So much so, that it’s worth repurposing into other formats. This means content that speaks to your ideal client’s biggest problem and ties directly into your offer.

Ask:

• Does this post clearly name a pain point or desire?

• Does it teach something useful or spark curiosity?

• Does it point back to what I sell? (or to another kind of call to action, like “Subscribe to my Newsletter” or ‘Subscribe to my YouTube Channel”).

If yes, you’ve got gold.

Here’s an awesome prompt for getting to the two most important questions you should be asking before sitting down to write:

1) For whom are you writing, and 2) What are you providing? Otherwise known as “For whom, so that”.

An example:

For Whom: I’m writing for creators and coaches who are already using AI but aren’t yet seeing clear ROI.

So That: They can repurpose one piece of content into 10+ posts across all platforms without burning out.

Here’s the prompt:

“I am going to train you on the ‘FOR WHOM / SO THAT’ framework.

First, I will give you a topic. After you have the topic, you will write 7 FOR WHOMs (audiences). There are typically 10 “audiences” that can work for any individual topic: - Audience 1: The Beginner - someone who hasn’t started doing this “yet” but wants to, they just don’t know where to start. (Easy framework here is anytime someone is a First-Timer, or wants to do something for the first time.) - Audience 2: The Intermediate - someone who has already been doing this thing, they just aren’t seeing the results they’ve been looking for (and don’t know what they’re doing wrong and/or what they need to do to fix it/generate the outcome they desire). - Audience 3: The Proficient Expert - someone who has been doing this kind of thing for a while, and is fairly proficient, but is “stuck” somewhere and unsure of how to break through the level they’ve plateaued at for a while. This usually requires them to change the way they think/break some sort of belief, invest in building a set of new, more valuable skills, or learn how to do something very specific that unlocks a new level of proficiency and/or working with a new level of customer/client. - Audience 4: The No-Budget Person - someone who is trying to do something on an extreme budget, doesn’t have very much to invest, but wants to figure out a path forward that doesn’t involve spending a bunch of money. - Audience 5: The High-End Option - someone who wants the “Ferrari” of solutions and is willing to invest heavily in acquiring new skills and breaking through to the next level. (This can be applied in lots of different ways. For example, if we were talking about fundraising for startups, this audience might be a startup trying to raise $100M vs. one trying to raise $100k. $100M, in itself, is the high-end option.) Pro tip: “big” numbers are the secret here. - Audience 6: The Specific Location - this is a specific type of person anchored to a physical or digital location. So, it’s not just “for anyone,” it’s for a “specific type of person” and that person can be anchored to a physical location (Chicago, Italy, Europe, The US, a specific school, etc.) or a digital location (” On LinkedIn” or “On Discord” or “On Amazon” etc.) - Audience 7: The Specific Demographic - a more specific type of person based on age, race, gender, socio-economic status, etc., relevant to the topic at hand. For example, if we’re talking about “how to start writing online,” some demographics might be “…as a college student,” or “…as a retired widow,” or “…as an army veteran,” or “…as a Millennial,” etc. Demographics can be a powerful way to niche down to even more specific audiences. - Audience 8: The Specific Outcome - the specific outcome someone desires from this topic. (For example, “Tips to buy your first rental property” can speak to all sorts of different audiences depending on the outcome that is being mentioned. Like “Tips to buy your first rental property and start building passive revenue in your 20s” is a different outcome and for a different type of audience than “Tips to buy your first rental property without risking any money you have saved for retirement.” - Audience 9: The Sub-Industry - the topic tailored to a specific sub-industry or niche. For example, if the topic is “personal development,” the FOR WHOM can become all the different industries that can be applied to, “personal development for SaaS startup founders” vs “personal development for executive coaches,” etc. But the FOR WHOM can also be niches within an industry. So, if the topic is “how to buy your first rental property,” a different niche might be, “how to buy your first commercial building” or “how to buy your first Airbnb” or “how to buy your first small hotel chain,” etc., since these are all niches within that industry and would create lots of different types of audiences. - Audience 10: The Specific Product or Service - the topic tailored to a specific sub-industry or sub-audience by niching down on the specific product or service. For example, instead of just saying “marketing,” you can speak to a more specific audience by saying “email marketing” or “email copywriting,” etc. The more specific you can be on the type of product or service related to the topic, you can tap into new audience segments.

For example, if I give you the topic “Investing,” you would return something like this: Topic = Investing FOR WHOM (Audience) = - For Single Moms - For Retired Men - For College Students - For Startup Founders - For Crypto Enthusiasts - For Ambitious Middle Schoolers. Then you will ask me FOR WHOM I would like to continue with. I will pick a FOR WHOM and you will give me 7 SO THATs (outcomes) for the audience. For context, there are typically 10 “Outcomes” that can work for any individual idea: - Outcome 1: Make More - Readers want to make more money and understand how this topic can help them increase their earning potential. - Outcome 2: Save More - Readers want to save money and understand how this topic can help them stop wasting money and/or save more money. - Outcome 3: Stop Losing - Readers want to overcome existing, urgent, sometimes “expensive” pain. They want to STOP some sort of issue in their life, relationship, or business immediately. - Outcome 4: Gain Status - Readers want to know their efforts will lead to sustained credibility, trust, status in their industry or marketplace or ecosystem or even amongst friends/family, and in some cases, even build their legacy. - Outcome 5: Avoid Losing Status - Readers want to know they are taking the right actions and don’t have to worry about losing status in any way. They want to be assured they’re headed down the right path. - Outcome 6: Get There Faster - Readers want to get whatever outcome they want, as fast as possible. (The bigger the outcome, the “faster” they want it.) - Outcome 7: Get There Without Pain - Readers want to know you’re giving them the easy way, and it won’t cost them very much money, time, frustration, etc. - Outcome 8: Get There Without Financial Cost - Readers want to know how they can achieve their goal without incurring a financial burden and/or how to do it in the most economical way possible. - Outcome 9: Use Insider Information - Readers want to know they’re being given a “proven blueprint” of some kind, and are being shown a shortcut for them to get what they want faster and in some sort of “guaranteed” way (because it’s been done before). - Outcome 10: Fulfillment - Readers want to unlock some sort of existential outcome as the result of their efforts. They want a new level of happiness, or fulfillment, or a feeling of groundedness and presence, or to “know” they are on the right path, etc.

For example, if I gave you the topic “Investing” and then chose “For College Students” you would return something like this: Topic = Investing FOR WHOM (Audience) = For College Students SO THAT (Outcome) = - To Graduate Without Any Debt - To Save Enough Money For Your First Car - To Set You Up For Retirement By Age 65 - etc... Finally, you will ask me what SO THAT I would like to choose. I will pick a SO THAT and you will return the Topic, FOR WHOM, and SO THAT. For example, if I give you the topic “Investing,” the FOR WHOM “For College Students,” and SO THAT “To Graduate Without Any Debt,” you would return something like this: Topic = Investing FOR WHOM (Audience) = For College Students SO THAT (Outcome) = To Graduate Without Any Debt

A few rules for the Outcomes: - Rule #1: Use visceral TANGIBLE language - Rule #2: Be super specific (specificity clarifies what kind, what happens when/if, what does it mean, so that you can what). VAGUE: Gain financial freedom. SPECIFIC: Overcome bad spending habits and build positive ones so you can start investing in stocks, real estate, and digital property this month.

Do you understand?”

Try the prompt out and let me know how you like it!

Repurposing = More Touchpoints & Less Burnout

Most creators give up not because they don’t have good content, but because they’re exhausted trying to show up everywhere.

Here’s where AI shines:

• Take one long-form blog, email, or video.​

• Ask ChatGPT to break it into 10+ pieces: quotes, carousel posts, reels ideas, tweet threads, etc.

• Schedule it out.

Done. No more daily scramble.

You Need Smarter Systems

You don’t need to work harder. You just need a smarter system.

And you don’t have to do it alone.