That was me staring at my YouTube thumbnail process.

Every time I published a video, I was manually pulling things together — jumping between tabs, uploading files, repeating the same steps over and over. It wasn’t glamorous. And honestly? It was eating time I didn’t have.

So, I decided to do something uncomfortable. I decided to teach myself n8n.

If you’ve never heard of it, n8n is an automation tool that connects your apps and software so they can “talk” to each other and do repetitive tasks FOR you — without you lifting a finger. Think of it like building a little digital assistant that never sleeps, never forgets a step, and doesn’t need a coffee break.

Sounds amazing, right?

It is. But getting there? That took some lessons.

Here are the 3 biggest ones I learned while building my very first automated workflow.

Lesson 1: The discomfort is worth it — once you run the numbers

I want to be honest with you. I did not jump into n8n because it looked fun.

I jumped in because I did the math.

When I added up the time I was spending on repetitive content tasks every week — tasks like creating thumbnails, organizing files, moving information between Google Sheets and Google Drive — I was looking at hours. Not minutes. Hours. Every week.

And time, for us as solopreneurs? Time IS money.

I kept asking myself: What else could I be doing with those hours? Creating new content. Showing up for my audience. Building the next offer. Growing my business.

That’s what pushed me outside my comfort zone and into n8n territory.

Now here’s the growth mindset part I really need you to hear. When you start working with automation tools, you WILL hit walls. I hit them constantly. Connecting Google Sheets, Google Drive, and YouTube to my workflow required something called “authentication” — basically, you have to grant n8n permission to access each app. And figuring out how to do that for THREE different Google tools at the same time?

Trial. And. Error.

There were moments I wanted to close my laptop and pretend I never started.

But I kept going. Because I knew the payoff was on the other side of the frustration. And when that workflow finally came together? The feeling was POWERFUL.

The lesson: Don’t let the learning curve talk you out of a tool that could give you back hours of your life. Run your numbers first. Let the time savings be your motivation when the process gets messy.

Lesson 2: Before you touch the tool, draw it out on paper

This one is the lesson I wish someone had told me on Day 1.

When I first opened n8n, I wanted to just dive in and start connecting things. (Classic move, right?) What I quickly realized is that building a workflow without understanding the logic first is a little like trying to give someone directions to your house without knowing the route yourself.

You will get lost. And then you’ll have to backtrack.

Here’s what actually worked: I grabbed a piece of paper and mapped it out.

• What is the STARTING point? (A new video has been uploaded to YouTube)

• What needs to happen next? (Pull the video title and details from a Google Sheet)

• Then what? (Send the info to a design tool to generate a thumbnail)

• Then what? (Save the thumbnail to Google Drive)

When you can see the flow visually — even just in rough chicken-scratch handwriting — suddenly the tool stops being overwhelming. You’re not guessing anymore. You know exactly what you’re trying to build. You’re just translating your paper map into a digital one.

The lesson: Automate the thinking BEFORE you automate the task. A 10-minute sketch on paper can save you an hour of clicking around, confused.

Lesson 3: You do not need to understand everything before you start

This one is for my perfectionists. (You know who you are. 💕)

I spent more time than I’d like to admit convinced that I needed to fully understand n8n before I was “ready” to build anything. I watched videos. I read the documentation. I wanted to feel confident before I began.

Here’s the truth: That confidence doesn’t come BEFORE the doing. It comes FROM the doing.

You don’t need to know every feature of n8n to build your first workflow. You just need to know enough to take the next step. Then the next one. Then the one after that.

My first workflow wasn’t perfect. I haven’t even fully tested it yet, which means there are probably tweaks ahead. But it EXISTS. I built something that, when I hit go, is supposed to connect three different apps and create something I used to do manually.

That’s not a small thing.

And here’s what I want you to take from that: The learning happens IN the building, not before it. Starting messy is still starting. And starting is the only thing that separates the people who have automations working for them from the people who are still doing everything by hand.

The lesson: Give yourself permission to be a beginner. Build the imperfect thing. Learn as you go. That IS the strategy.

Your Next Step (it’s a small one, I promise)

If this sparked something in you — if you’ve been curious about automations but didn’t know where to start — here’s what I want you to do this week:

Pick ONE repetitive task you do regularly in your business. Just one. Write down the steps it takes from start to finish on a piece of paper.

That’s it. You’re not committing to building anything yet. You’re just mapping the logic. And you might be surprised how quickly that map starts to look like a workflow.

n8n has a free version. The community is incredibly helpful. And the feeling of watching something run automatically for the first time?

Worth every frustrating minute it took to get there. ✨

I’d love to know — what repetitive task in YOUR business would you automate first if you could? Hit reply and tell me. I read every response.

♻️And if this changed how you think about trying something new (or about trying automations), hit “Restack” so other creators can consider doing something outside of their comfort zone. ♻️

Walking this path alongside you,

Ana

Have you ever stared at a blank page and thought — I just need to find my voice?

Like it’s something you’re supposed to go out and get. Like it’s sitting in a store somewhere between the “content strategy” aisle and the “pick a niche” display.

Here’s what nobody tells you: you’re not looking for something new.

You’re looking for something buried.

The Archaeologist’s Secret

Archaeologists don’t make the artifacts they find.

They show up at a site, tools in hand, and they excavate. Layer by layer. Carefully. Patiently. Brushing away centuries of dirt to reveal something that was always there — a pottery shard, a coin, a fragment of someone’s real life.

Your writing voice works the same way.

It’s not something you construct from scratch. It’s not something you build by studying enough copywriters or reverse-engineering enough viral LinkedIn posts. It was formed long before you ever started a newsletter or posted a reel.

It’s been there your whole life.

Buried under perfectionism. Under comparison. Under years of being told — directly or indirectly — to sound more professional, write more formally, or be more like her.

The Voice DNA process is your excavation tool.

What You’re Digging Through

Before we get to the how, let’s name what we’re clearing away — because the layers are real.

Layer 1: Perfectionism. The belief that your voice isn’t “good enough” yet. That you need to clean it up, polish it, make it more... something. This layer buries your most natural expressions under endless rewrites that slowly drain the life out of your writing.

Layer 2: Comparison. You read someone else’s newsletter and think,“ That’s the voice I need.” So, you try to sound like him or her. Warm, but not too warm. Smart, but not intimidating. Relatable, but polished. Meanwhile, the voice that actually sounds like you gets pushed further underground.

Layer 3: Everyone else’s advice. “Always use bullet points.” “Keep paragraphs to two sentences.” “Never start with a story.” Rules. So many rules. And none of them know you.

The excavation isn’t about adding anything. It’s about removing what doesn’t belong.

The AI-Assisted Excavation Process

This is where it gets practical — and honestly, a little magical.

AI doesn’t write your voice. But it can reflect it back to you with stunning clarity. Here’s the process:

Step 1: Feed it your realest writing. Pull writing you created before you ever thought about “content strategy.” Old emails. Journal entries. A rant you typed to a friend. Voice memos you transcribed. The messier and less polished, the better. This is the unfiltered dig site.

Step 2: Ask AI to name what it notices. Not “write like me.” Instead, ask: What patterns do you notice in the way I write? What’s distinctive about my sentence structure, word choices, and rhythm? What keeps showing up?

Let it excavate. Let it show you what’s already there.

Step 3: Document the artifacts. The words you reach for naturally. The rhythm of your sentences. Whether you write short and punchy or long and lyrical. Whether you’re funny before you’re serious, or serious before you’re warm. These aren’t quirks to fix — they’re features to keep.

Step 4: Create your Voice DNA document (Psst … check out the P.S for help with this). This is your map. Every time you sit down to write — or every time you prompt AI to write with you — you hand it this document first. It becomes the filter. Does this sound like me? Does this feel like mine?

Step 5: Test and refine. Write something. Read it out loud. If you’d never say it, you’d never keep it. Your voice has a sound — and you know it when you hear it.

Why This Changes Everything

When your voice is excavated and documented, two things happen:

1) Writing gets easier. You stop second-guessing your writing because you have a reference point. You know what “right” sounds like for you.

2) AI becomes an actual collaborator, not a voice replacement. You’re not handing AI a blank prompt and hoping for something usable. You’re handing it your voice — and asking it to work with what you sound like, who you are.

That’s the difference between AI-generated content and AI-assisted content.

One sounds like everyone. One sounds like you.

Your Next Excavation Step

Don’t start by trying to write the perfect newsletter.

Start by pulling three to five pieces of your most unfiltered writing — the stuff you wrote when no one was watching. Then sit down with AI and say: Tell me what you notice.

What shows up might surprise you.

Actually, it’ll probably feel like coming home.

Your voice has been waiting. It’s time to dig it up. ✨

Now I Want to Hear from You 💕

Here’s my question for you this week, and I genuinely want to know:

Which layer has been covering your Voice DNA — perfectionism, comparison, or everyone else’s rules? Hit reply and tell me. I read every single one.

P.S. Speaking of excavating your voice — I put together something for you.

The Voice DNA Starter Kit walks you through the exact process I outlined above, step by step. It’s designed for online business builders who are tired of sounding like everyone else and ready to let AI amplify what’s already theirs — not replace it.

Grab the Voice DNA Starter Kit → HERE

♻️And if this changed how you think about content creation, hit “Restack” so other creators can find their own Voice DNA. ♻️

You’ve probably heard it a hundred times by now: “Just use AI to save time.”

So, you open ChatGPT. You type something in. You get something back. And then... you spend the hour or more tweaking it, rewriting it, wondering why it doesn’t quite sound like you.

Sound familiar?

Here’s what nobody tells you: prompting is not the same as using AI strategically. And that one distinction? It’s the difference between AI feeling like a helpful assistant and AI feeling like a part-time job.

The Difference Between Prompting and Building a Workflow

Prompting is asking AI a question and getting an answer. It’s useful. But it’s also a one-time transaction — you ask, it answers, you move on.

A workflow is different. It’s a repeatable sequence of steps where AI handles specific parts of a bigger task — consistently, every single time. You set it up once. Then you run it over and over.

Think of it this way.

Prompting is like asking someone for directions every time you need to get somewhere.

A workflow is like saving that route in your GPS.

Same destination. Completely different experience.

Meet Maya (She Was Doing It the Hard Way)

Maya is a health coach and solopreneur. Every week, she sits down to write her newsletter and stares at a blank screen for 30 minutes before she even types a word.

She’d tried AI. She’d typed things like “write me a newsletter about stress and gut health.” The result was... fine. Generic. She’d rewrite most of it anyway. It didn’t feel worth the effort.

What Maya was missing wasn’t better prompts. She was missing a workflow.

Here’s what changed when she built one.

A Simple Newsletter Workflow (No Tech Skills Required)

This is a beginner-friendly, 5-step workflow Maya now runs every single week. The secret ingredient? A Claude Project — and if you haven’t set one up yet, stay with me, because this is the thing that changed everything for her.

Step 1: Set Up Your Claude Project Once (You + Claude) A Claude Project is a dedicated space inside Claude where you store your brand context permanently. Maya set hers up in about 10 minutes — and she never has to re-explain herself to Claude again.

She fed it five specific things about her brand. Not a random bio. Not a generic description. Five intentional building blocks:

• Who She Helps — a clear, specific statement about exactly who she serves and what she helps them do

• Content Pillars — the core topics her newsletter always lives inside

• Writing Style — the structural rules Claude follows every single time (short paragraphs, no jargon, conversational tone)

• Voice DNA — the essence of what makes her sound like her and nobody else

• Voice Attributes — the specific feeling her words should leave in a reader

That’s it. She typed it once. Now every conversation inside that Project starts with Claude already knowing who she is, who she serves, and exactly how she sounds.

No more starting from scratch. No more outputs that feel like they could belong to anyone.

(If you’re wondering how to build your own five elements to create a Claude Project — that’s exactly what we dig into inside Content Confident, a program I’m developing to teach solopreneurs and small business owners how to set up and use a Claude Project like a pro. I’ll be running a beta round at a discounted price very soon — stay tuned!)

Step 2: Capture Your Raw Idea (You) Before touching AI, Maya jots down 3–5 sentences in her own words. What’s the topic? What’s the one thing she wants her reader to walk away feeling or knowing? This takes her 5 minutes. That’s it.

Step 3: Drop It into Her Project (AI) She opens her Claude Project — not just a regular chat — and pastes her rough idea. Because the context is already saved, Claude immediately gets to work without her having to set the stage. She picks the subject line and the outline she likes best and moves on.

Step 4: Draft With AI, Edit with Your Voice (Both) She asks Claude to draft each section one at a time — intro, main content, closing. Then she reads it out loud and rewrites any sentence that doesn’t sound like her. This usually takes 15–20 minutes instead of 1 or more hours.

Step 5: Final Polish (You) She adds one personal detail — something that happened that week, a client win, a moment that made her laugh. That’s the part AI can’t give her. And it’s the part her readers remember most.

The Real Shift

Maya didn’t find better prompts. She stopped treating AI like a magic answer machine and started treating it like a thinking partner with a specific role inside a process she owns.

Her newsletter now goes out every week. Consistently. Without the Sunday night dread.

That’s what a workflow does. It takes the decision fatigue out of creating — so you can focus on the part only YOU can bring.

Now I Want to Hear from You 💕

Here’s my question for you this week, and I genuinely want to know:

Where are you getting stuck with AI right now?

Is it the blank page? Getting content that sounds like you? Not knowing where to even start? Something else entirely?

Hit reply and tell me. I read every single response — and your answer might shape the next issue. 🙏

Until next time — keep building, keep creating, and remember, you don’t have to figure this out alone. ✨

♻️And if this changed how you think about content creation, hit “Restack” so other creators can create their own content creation workflows. ♻️

P.S. In my last post, I shared a FREE copy of Your Voice DNA Starter Kit — but I forgot to include the link to a beautifully formatted Google Doc that stores your Voice DNA info. (If I do say so myself 😄) The good news? It’s in there now. If you want both the Starter Kit AND the Google Doc, just grab the updated version here → Your Voice DNA Starter Kit.

You’ve tried using AI to help with your content. And it worked — technically. The words came out fine. The structure was fine. The grammar was definitely fine.

But something was off.

It didn’t sound like you. It sounded like... a very competent stranger wrote it. Professional. Polished. And completely devoid of the thing that makes your content yours.

So, you edited it. Heavily. And by the time you were done, you wondered why you used AI at all.

Here’s what’s actually happening — and it has nothing to do with AI being bad at writing.

The Real Problem

When most people sit down to use AI for content, they brief it on the topic.

“Write me a LinkedIn post about overcoming imposter syndrome.”

“Give me five newsletter ideas for entrepreneurs.”

“Help me write an Instagram caption for this photo.”

Topic. Topic. Topic.

But they never brief the AI on themselves.

And that’s the missing step.

AI is an extraordinarily powerful writing partner. But it’s a writing partner that knows nothing about you until you tell it.

It doesn’t know that you write in short, punchy sentences. It doesn’t know you open with a question. It doesn’t know you always bring everything back to faith and purpose. It doesn’t know you use parentheses like you’re whispering a secret to your best friend.

So, it defaults to average. Competent. Generic.

And generic feels wrong — because it IS wrong. For you.

What Voice DNA Actually Is

Your Voice DNA is the specific, documented profile of what makes your writing unmistakably yours.

Not vague. Not “I write in a warm, conversational tone” (that describes half the internet). Specific.

Things like:

Your core tone — the emotional quality your writing consistently creates in the reader

Your personality markers — the 5 traits that come through in everything you write

Your signature phrases — the words and expressions that show up again and again

Your relational stance — whether you write as a peer, a guide, a friend, or an authority

What your writing always does — and just as importantly, what it never does

When you have all of that documented in one place, everything changes.

Because now you can hand that profile to any AI tool and say: “This is who I am as a writer. Now help me create content from that place.”

And it does.

Why This Matters More Than Any Prompt

I know what you might be thinking. “Can’t I just find a better prompt?”

Here’s the truth: prompts are powerful. But prompts without a Voice DNA foundation are like GPS directions without a starting address.

The AI is trying to get you somewhere — it just doesn’t know where you’re starting from.

Your Voice DNA is the starting address.

Once the AI knows your voice at that level of specificity, your content stops sounding like everyone else’s. It stops needing three rounds of heavy editing.

It starts sounding like the version of you that shows up on your best content days — even on the days when you have 45 minutes and a lukewarm cup of coffee.

That’s the real value here. Consistency. Your voice, reliably, even when you’re tired.

How to Create Your Voice DNA

The good news: you don’t have to figure out your Voice DNA from scratch on your own.

This is one of the things AI does remarkably well — analyzing your existing writing and identifying the patterns you’ve probably never consciously noticed.

Here’s the high-level process:

Step 1: Gather your writing samples. Pull 5–10 pieces from wherever you write — newsletters, LinkedIn posts, Instagram captions, blog posts, even heartfelt emails. Mix of formats, mix of topics. Don’t just grab your best work — your voice lives in your everyday writing too.

Step 2: Feed them to an AI tool with the right prompts. This is where most people get it wrong — they ask too broadly. The prompts matter. You want to ask the AI to analyze specific dimensions of your voice: tone, personality, language patterns, relational style, what’s distinctive and hard to replicate.

Step 3: Build your Voice DNA Profile. Turn the analysis into a usable one-page reference document — something you can paste into any AI conversation as a briefing before you start creating content.

Step 4: Put it to work immediately. Start every AI content session by sharing your Voice DNA Profile. Watch what happens to the output.

Ready to Do This Today?

I created a free resource that walks you through this entire process — step by step, using AI to do the analysis for you.

It’s called the ​Your Voice DNA Starter Kit​.

It includes: the exact prompts to feed into Claude or ChatGPT, a fill-in profile template, and three AI prompts you can use immediately once your profile is complete.

The whole thing takes about 20–30 minutes.

Grab your free Voice DNA Starter Kit → ​HERE​ ♥️

Your voice was never missing. You just needed someone to help you see it. ✨

— Ana

P.S. LIMITED TIME OFFER (ends 3/12/26):

If you’re someone who’s looking to build apps or just purchase apps you can white-label as your own, I HIGHLY recommend an AMAZING offer by AI for Business that includes LIFETIME ACCESS to 24 done-for-you apps (by the end of 2026) and more to come! Also, you can also attend a 2-day workshop on how to build apps in Lovable!

1. What Kind of Apps? Attend a class and find out. Here’s the link → ​Workshop​ (available until Thursday, 3/12/26).

2. Want Immediate Access to the Vault? Or the 2-day Lovable workshop? Click here → ​Brian’s Secret Apps Vault​. Offer ends on Thursday, 3/12/26. (This is my affiliate link).

P.S.S. I know you didn’t ask, but … I’ll let you in on a little secret. I’m using a proprietary app that helps me come up with the perfect AI prompt in less than 2 minutes.

It’s called Revven — and not only does it give you great prompts, but it also combines ChatGPT, Claude, Perplexity, Grok, Nano Banana, Veo 3.1, and other AI tools. Yes, you heard that correctly!

If you want to learn more, you can email me back to get a free invite code for the prompt tool, or grab a spot at a FREE virtual summit by the founders:

AI for Business FREE Virtual 3-Day Summit (attend as many days as you want!) → ​Summit​​

AI for Business FREE Virtual Summit VIP ($27 for recordings and more) → ​VIP Option

Hey [First Name],

One of my favorite parts of writing this newsletter is when someone hits reply, and we end up in an actual conversation.

It happens more than you might think. And every time it does, I think — this is why I do this. Not the open rates, not the stats. The connection.

So, I did something about it.

I just turned on the Subscriber Chat for Your Next Chapter (Building Prosperity on Your Terms) — and I want YOU in there.

Think of it as our private group chat. A space where I’ll drop questions, behind-the-scenes updates, and conversation starters — and where YOU can jump in, share what’s working, ask questions, and connect with others who are navigating their own next chapters.

No algorithms. No noise. Just us. ✨

Here’s How to Join in 3 Easy Steps:

Step 1: Download the Substack app → Get the app here. New chat threads won’t be sent via email, so turn on push notifications so you don’t miss conversations as they happen. You can also access chat on the web.

Get app

Step 2: Open the app and tap the Chat icon — the two little bubbles in the bottom bar. You’ll see my chat thread right there waiting for you.

Step 3: That’s it! Jump in and say hi. Seriously — just say hi. I’ll be there. 👋

You can also access the chat on the web anytime: Join the chat here

We’re a small, intentional community right now — and honestly? I love that. It means every voice matters. Including yours.

Can’t wait to hear from you in there!

With you on this,

Ana

P.S. If you run into any hiccups getting set up, Substack’s FAQ has you covered → Substack FAQ

Join chat

P.S.S. LIMITED TIME OFFER! If you’re someone who’s looking to build apps, or just purchase apps you can white-label as your own, I HIGHLY recommend an AMAZING offer by AI for Business that includes LIFETIME ACCESS to 24 done-for-you apps (by the end of 2026) and more to come! You can also attend a 2-day workshop on how to build apps in Lovable!

Here are my affiliate links:

1. APPS CLASS: learn about the apps included in this offer (some examples: an app for creating email sequences, an app for analyzing a business idea, an app for staging a home to sell). Here’s the link → Workshop (available until Thursday, 3/12/26)

2. The Vault (and 2-day Lovable workshop): Brian’s Secret Apps Vault. Offer ends on Thursday, 3/12/26.

I’m exploring building an AI system that does more than generate content.

And I need your honest reaction.

It won’t be an AI that drafts a quick post.
Nor another prompt pack.
Nor a template library dressed up as innovation.

I’m considering building something I’m currently calling:

The AI Brand Brain System.

A structured system that turns AI from a chaotic assistant
into a trained extension of your brand.

One that:

• Stores your messaging and positioning

• Learns your voice patterns

• Holds your frameworks and ideas

• References your offers and audience

• Improves over time

• And helps you publish consistently without sounding generic

In other words:

Not just output.
But infrastructure.

A true content creation system.

Here’s the problem I keep seeing.

If you’re like most entrepreneurs, you don’t actually have a content problem.

You have a structural problem.

You:

– Open ChatGPT
– Write something
– Rewrite it
– Tweak the tone
– Start a new chat next week
– Repeat

There’s effort.

There isn’t a centralized system holding your brand voice, messaging, or knowledge.

So, you’re starting from scratch every time.

Making it hard to scale.

“Why wouldn’t I just use ChatGPT?”

Fair question.

ChatGPT gives you outputs.

It doesn’t give you a trained brand system.

It doesn’t remember your messaging logic.
It doesn’t store your positioning clearly.
It doesn’t refine your voice over time unless you build that structure intentionally. It doesn’t know your brand.

Most people are using AI manually every time.

What I’m envisioning is different:

An AI system that stores structured knowledge about your brand:

– Your audience
– Your positioning
– Your core messaging
– Your voice patterns
– Your frameworks and ideas

And uses that stored brand intelligence to help you create content faster —
without flattening your voice or authority.

The AI Brand Brain System

Not faster content.

Stronger infrastructure.

What this could look like

If I build this, it will likely guide you through:

• Documenting your brand voice and messaging

• Structuring a knowledge base AI can reference

• Training a Custom GPT to think more like you

• Creating a small set of reusable prompts that actually work

• Setting up a system you can reuse weekly

So instead of starting from scratch every time,
you’re working from a trained foundation.

The goal isn’t more content.

The goal is consistency without diluting your voice.

This is where I need honest feedback.

I’m not launching anything right now.
I’m simply deciding whether this is worth building.

So, I’d love to know:

1️⃣ Do you currently feel like AI helps your content sound more like you — or less?
2️⃣ Would a structured system that trains AI on your voice and messaging feel useful?
3️⃣ Is this something you’d actually want to implement if it existed?

You can just reply to this email and tell me.

Real answers help more than polite interest.

If this feels genuinely useful, I’ll keep developing it.
If not, I’ll leave it as an idea.

Either way, I’d rather build something people truly need
than create another AI tool that just adds noise.

❤️Your honesty will shape whether this becomes real. Thank you in advance😍

♻️ If this changed how you think about AI, hit “Restack” so other small-list creators can consider creating a content system that supports their brand growth. ♻️

P.S. I know you didn’t ask, but… I’ll let you in on a little secret. I’m using a proprietary app that helps me create the perfect AI prompt in less than 2 minutes.

It’s called Revven and not only does it give you great prompts, but it also combines ChatGPT, Claude, Perplexity, Grok, Nano Banana, Veo 3.1, and other AI tools — yes, you heard that correctly!

If you want to learn more about how to get this app bundle, you can either email me back to get an invite code, or attend a FREE virtual summit by the founders who created it (using one of my affiliate links below):

AI for Business FREE Virtual 3-Day Summit

AI for Business FREE Virtual Summit VIP ($27 for recordings and more)

Here’s something I don’t talk about enough:

I’m still practicing law.

AND I’m building a coaching business on the side.

Which means my content creation window is ... small. Like, I’m not sitting at a coffee shop with a clear afternoon and a blank document, waiting for inspiration to strike. I’m squeezing posts in when I can, wondering if anything I write actually resonates — or if I’m just shouting into the void.

Sound familiar?

Whether you’re job searching while working full-time, building a side hustle around a demanding schedule, or trying to grow an online business without burning out, the content problem is the same:

You don’t have time to guess. And guessing is exactly what most of us are doing.

The Real Problem With “Just Post Consistently”

Every content guru says it: show up consistently, add value, engage your audience.

Cool. But what VALUE? For WHICH audience? About WHAT, exactly?

That’s the part they skip. And it’s the part that has you staring at a blinking cursor at 9 p.m., too tired to think, posting something generic just to check the box.

Here’s what I’ve learned as a coach helping women navigate their own pivots and business builds: content only works when it speaks directly to the pain your audience is already feeling. Not the pain you think they have. The actual 2 a.m. worry that’s keeping them up.

And here’s the good news: AI can help you find it — fast.

A 3-Prompt System That Does the Heavy Lifting

I’ve been testing this workflow, and it’s genuinely changed how I approach content. You don’t need all seven steps.

Start here:

Prompt 1 — The Audience Pain Finder

Open your AI tool of choice (ChatGPT, Claude, Perplexity — take your pick) and type:

“Analyze my audience [describe your audience in 2-3 sentences]. Identify their biggest frustrations, desires, and misconceptions they encounter daily.”

What comes back will surprise you. Not because AI is magic, but because it forces you to actually describe your audience. That clarity alone is worth the exercise.

Prompt 2 — The Content Theme Builder

Take the pain points from Prompt 1 and paste them into this:

“Turn these pains [paste] into 3-5 content pillars optimized for saves, shares, and profile clicks.”

Now you have a content strategy. Not a vague one — a specific one, built around what your audience actually cares about.

Prompt 3 — The Hook Generator

Pick one pillar and run this:

“Generate 10 non-clickbait hooks for this topic [paste]. Optimize for curiosity, clarity, and emotional pull.”

Ten hooks. In under two minutes. You’re welcome. 😊

How This Helps Both Career & Business Builders

If you’re a career pivoter building your personal brand while job searching, this system helps you create LinkedIn content that positions you as a credible voice in your target industry before you even land the role. That visibility? It’s what gets you found.

If you’re a business builder growing a coaching practice, consulting firm, or creative business — this is how you stop creating content in a vacuum and start creating content that converts.

Either way, you need to know your audience’s pain. AI helps you get there faster.

One More Thing Before You Go...

If you’re a career pivoter who also needs to nail the practical side of the transition — the resume, the LinkedIn rebrand, the promise that makes hiring managers say “yes, her“ — I created something for you.

👉 Grab my free Career Pivot Quick-Start Guide here: The Quick Start Guide

It walks you through the exact first steps to reframe your professional brand for a new direction.

And if you’re ready to go all in with full frameworks, ATS optimization strategies, and real pivot examples:

👉 Get the complete Ultimate Guide to Resume & LinkedIn Mastery for Any Career Pivot here: The Ultimate Guide

You don’t need more time. You need a better system.

Start with one prompt this week. Just one. See what comes back.

I think you’ll be surprised at what you already know — and how much faster AI helps you say it.

With you on this,

Ana

♻️ If this landed for you, hit “Restack” or forward it to a content creator looking for support. ♻

P.S. I know you didn’t ask, but… I’ll let you in on a little secret. I’m using a proprietary app that helps me come up with the perfect AI prompt in less than 2 minutes.

It’s called Revven — and not only does it give you great prompts, but it also combines ChatGPT, Claude, Perplexity, Grok, Nano Banana, Veo 3.1, and other AI tools. Yes, you heard that correctly!

If you want to learn more, you can email me back for a free invite to test it out OR grab a spot at a FREE virtual summit by the founders:

AI for Business FREE Virtual 3-Day Summit: https://go.aiforbusiness.com/summit?_go=txhnn1

AI for Business FREE Virtual Summit VIP ($27 for recordings and more): https://go.aiforbusiness.com/ai4b-vip-experience?_go=txhnn1

I’m going to be honest with you.

I’ve been sitting on this tool for a couple of weeks, wanting to make sure it was legit before telling you about it.

Because when I first saw what it could do, I thought: There’s no way this is real. But it is. And it just became available to the public.

It’s called Twin (twin.so), and it’s basically like hiring a tiny AI team that works while you sleep — without writing a single line of code.

What Makes Twin Different

Here’s the thing about most AI tools: you tell them what to do, they do it ... and then they stop. You’re still the engine.

Twin works differently.

You describe what you want to accomplish — in plain English — and Twin builds an autonomous agent that keeps running. On a schedule. In the background. Without you babysitting it.

Think of it like this: instead of asking ChatGPT to “find me 10 LinkedIn leads in my industry,” you’d tell Twin, “Every Monday morning, find new leads matching my ideal client, enrich their contact info, and add them to my Google Sheet.”

And then it just... does that. Every Monday. While you’re making coffee.

What Can Twin Actually Do?

Twin has two superpowers that make it ridiculously useful:

1. It connects to any API automatically. If an app has an API (Google Sheets, Notion, Slack, CRMs), Twin builds the integration on the fly. No Zapier setup. No tech headaches.

2. When there’s no API, it uses a browser like a human would. It can log in, click around, scroll, and extract data from websites that don’t play nice with automation. This is HUGE for scraping job boards, monitoring competitors, or pulling data from old-school portals.

Here are some real Twin AI agents that people have built during the beta round (100,000+ agents were deployed in the first month):

For Career Pivoters:

• An agent that searches AI education and EdTech job opportunities daily, compares them against previous finds, and emails you only when new relevant openings appear.

• A LinkedIn lead scraper that finds hiring managers in your target industry and exports qualified contacts.

For Business Builders:

• A social media content calendar that generates a week’s worth of posts from your brand guidelines, schedules them, and tracks engagement.

• A YouTube-to-blog converter that transcribes videos, extracts insights, and creates SEO-optimized blog posts automatically.

• An Instagram DM responder that drafts the replies in YOUR voice, sends them for your approval via Telegram, and posts the approved ones.

The community has even built agents that run entire micro-businesses autonomously. (I know. I had to read that twice too.)

The Cost Piece

Twin just raised $10M and is focused on growth, so they’re keeping things accessible. They use smarter AI for planning and cheaper models for execution — meaning agents can perform 150+ tasks in a single run for under $1.

For around $20/month (Twin Plus), you get 2,000 credits. The Plus tier includes web scrapers for major platforms, built-in integrations with Nano Banana, Gamma, and Perplexity for image and slide generation and deep research, unlimited chat, and access to their Discord community support. Based on their model, it’s designed for solo operators and small businesses, not just enterprise giants.

Your Next Step

If you’re curious (and let’s be real, you should be), here’s what I’d recommend:

1. Go to twin.so and create a free account

2. Browse the “Discover” section to see what AI agents others have built

3. Start with ONE simple automation — maybe a job alert agent if you’re pivoting careers, or a content repurposing agent if you’re building content.

Don’t try to automate your entire business on day one. Pick the task that eats the most time and see if Twin can eat it for you instead.

I’m diving in myself this week, and I’ll share what I learn in a future issue.

Stay tuned! 📣

Over to you

What’s the one task that you would love to get help with? Maybe it’s getting help with your email inbox. Or having meeting notes typed for you and inserted into your Notion dashboard. What admin task would you love to delegate to an AI agent?

Drop a comment—I read and respond to every one!

♻️ If this changed how you think about list size, hit “Restack” so other small-list creators can stop waiting to make money from their newsletter. ♻️

P.S. I know you didn’t ask, but… I’ll let you in on a little secret. I’m using a proprietary app that helps me create the perfect AI prompt in less than 2 minutes.

It’s called Revven and not only does it give you great prompts, but it also combines ChatGPT, Claude, Perplexity, Grok, Nano Banana, Veo 3.1, and other AI tools — yes, you heard that correctly!

If you want to learn more about how to get this app bundle, you can either email me back to get an invite code or attend a FREE virtual summit by the founders who created it (using one of my affiliate links below):

AI for Business FREE Virtual 3-Day Summit

AI for Business FREE Virtual Summit VIP ($27 for recordings and more)

Your Next Chapter (Building Prosperity on Your Terms) is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

I need to tell you something.

Strategic Content & AI is becoming Your Second Act (Building Prosperity After 40).

If you’re reading this and thinking, “Wait, what? I signed up for AI and content strategy—what happened?”—I get it. Let me explain.

Here’s the truth:

When I started this newsletter, I was laser-focused on helping entrepreneurs create strategic content and use AI to work smarter. That was (and still is) important work.

But the more I showed up in this space, the more I realized something: the people finding me weren’t just looking for content tips or AI hacks.

They were women in their 40s, 50s, 60s—standing at crossroads.

Some were pivoting careers after layoffs, burnout, or realizing corporate life wasn’t sustainable anymore.

Others were building (or dreaming about building) online businesses but drowning in information overload, undercharging, or scared to be visible.

And almost all of them were asking some version of the same question:

“Is it too late? Can I actually build something meaningful—and profitable—at this stage of my life?”

That question stopped me in my tracks.

Because the answer is this: it’s absolutely not too late. However, the path forward isn’t just about better content or smarter AI prompts.

It’s about redirecting the skills, experience, and wisdom you already have toward real prosperity. Financial independence. Aligned work. Purpose that pays.

And that requires three things working together:

1. AI strategy (so you’re not doing everything manually and burning out)

2. Mindset work (so the blocks around money, worth, and visibility don’t sabotage you)

3. Strategic content (so you can show up, be seen, and build what’s next)

That’s what I’ve been teaching all along—I just wasn’t naming it clearly.

So, I’m naming it now.

What’s Changing:

The newsletter name:
Strategic Content & AI → Your Second Act (Building Prosperity After 40)

The positioning:
I’m now explicitly serving women over 40 navigating career pivots and building online businesses—using AI strategy, mindset work, and strategic content rooted in faith and purpose.

The clarity:
You’ll know exactly who each newsletter is for (career pivoters, business builders, or both).

A note if you’re NOT a woman over 40:
You’re still welcome here. The strategies I teach (AI, mindset, content) are universal. But I’m being honest about who I’m primarily serving, so everyone knows what to expect. If the content still serves you, stay. If not, I understand.

A note if you’re a man who subscribed:
Same deal—you’re welcome to stay if the content is valuable, but I’m being transparent that I’m now explicitly focused on women 40+ navigating career and business transitions.

What’s Staying Exactly the Same:

✅ The three rotating sections you already know:

• AI for Business (practical tools, no hype)

• Mindset & Manifesting (the inner work that unlocks prosperity)

• The Writer’s Table (finding your voice, creating content, showing up)

✅ Weekly delivery (same day, same format)

✅ My voice (vulnerable, real, no corporate BS)

✅ Actionable content (you can implement this week, not “someday”)

✅ Real examples from my own journey (wins, face-plants, messy middle)

✅ Faith-integrated when it fits naturally (values-based, not preachy)

Who This Newsletter Is for Now:

You’re in the right place if you’re a woman over 40 and:

✅ You’re navigating a career transition (new industry, new role, re-entering the workforce, or pivoting after layoff/burnout)

✅ You’re building or growing an online business (coaching, consulting, freelancing, creative work, digital products)

✅ You want to use AI strategically without losing your authentic voice

✅ You’re working through money mindset blocks, imposter syndrome, or fear of visibility

✅ You’re ready to redirect your skills and experience into prosperity—not start from scratch

If This Isn’t for You Anymore, That’s Okay

Here’s the thing: I’d rather have a smaller, more aligned audience than a large, confused one.

If you signed up for pure AI tactics or general content strategy and this pivot toward women 40+ building prosperity doesn’t resonate—I completely understand.

You can unsubscribe anytime (link at the bottom of every email), and there are no hard feelings. Truly.

But if you’re thinking, “Wait, this is actually MORE aligned with where I am right now”—then welcome to Your Second Act. I’m so glad you’re here.

What to Expect Next

Next newsletter: We’re diving into finding the best generative AI tool that works for you. Whether posting on LinkedIn as part of your career pivot, or building an online business, you’ll walk away with a strategy for testing LLM writing assistants.

Going forward: Every newsletter will clearly signal who it’s for (career, business, or both) so you can decide what’s relevant for you.

And yes—AI, mindset, and content strategy are still the foundation of everything I teach. I’m just being clearer about who I’m teaching it to and what we’re building together.

The Bigger Vision:

Down the road, Your Second Act will include:

• Paid subscriber-only content with deeper frameworks

• Community discussions and networking

• Workshops and group coaching

• Resources specifically designed for women building prosperity after 40

But for now? Same weekly newsletter, just with clearer focus and stronger positioning.

One Last Thing

If you’ve made it this far, thank you.

Thank you for trusting me enough to open these emails.

Thank you for showing up, even when you’re not 100% sure where you’re headed.

And thank you for giving me the space to evolve—because honestly, that’s what I’m asking you to do for yourself, too.

Your second act isn’t about becoming someone new. It’s about redirecting what you already are toward something that actually feels aligned.

Let’s build it together.

— Ana

P.S. If this rebrand feels like it was made for you, hit reply and tell me. What are you navigating right now—career pivot, online business, or both? I read every response, and I’d love to hear your story.

P.S.S. If you know another woman 40+ who’s standing at a crossroads, forward this to her. This work is better with community.

P.S.S.S. If you need some help rewriting your resume or your LinkedIn profile, here’s a free resource for you: Your Career Pivot Quick-Start Guide

🔍Use Cases

This workflow can be used for product photography, social media, character concepts and storyboards. The key is to use the stacking technique described below, in which each image reinforces the next one.

🍌Accessing Nano Banana Pro

First, access Nano Banana Pro and click “🍌Create Images” from the Tools menu. Next, select “Thinking” from the Model menu. Now you’re using Nano Banana, and you can upload the original image you’d like to start with.

📚The Stacking Method

Keep in mind that to get the best outputs for each of the five image generations that you will be creating from the original image, you must ask AI to reference the initial image, as well as all previously generated images.

This is called “stacking” and helps ensure that each image generation is consistent with the original image. Having each new shot build on the previous one gives Gemini more context and therefore allows it to maintain consistency throughout each image generation.

📸 The Five Camera Shots

Here are the five camera shots we will be creating using Nano Banana Pro and the stacking method:

1. Wide Angle: full scene shot showing the environment.

2. Medium Angle: subject from the waist up.

3. High Angle: looking down at the subject.

4. Dutch Angle: tilted frame.

5. Profile: side view of the subject

🤖 Generate the 5 Camera Shot Prompts

Before generating any images, we need Gemini to write the prompts for each shot.

Upload your reference image and use the prompt below.

“I want to recreate the image attached into 5 different camera angles while keeping the subject, clothing, setting, and mood consistent. Write me 5 detailed image generation prompts for the following camera shots:

1. Wide-angle shot - Full scene showing the environment;

2. Medium-angle shot - Subject from waist up;

3. High-angle shot - Camera looking down at the subject;

4. Dutch-angle shot - Tilted frame for tension;

5. Profile shot - Side view of the subject.

For each prompt, include:

- The exact camera angle and framing

- Subject description (appearance, clothing, pose)

- Setting and background details

- Lighting and mood

- Any specific details that should remain consistent.

Make each prompt detailed enough to generate a consistent image.”

Gemini will output 5 ready-to-use prompts tailored to your specific image. Save these 5 prompts in a Google document.

🧑‍🏫How to Generate Each Shot Using the Stacking Technique

1. Wide-angle landscape shot:

Start a new chat in Gemini with Nano Banana enabled. Upload your original reference image. Copy and paste Prompt 1 from your Google document into Gemini. Generate and save your new image as “Wide-angle shot.”

2. Medium-angle shot:

Upload your original reference image + the “Wide-angle shot” image. Copy and paste Prompt 2. Generate and save the image as “Medium-angle shot.”

3. High-angle shot:

Upload your original reference image + the “Wide-angle shot” image + the “Medium-angle shot” image. Copy and paste Prompt 3. Generate and save the image as “High-angle shot.”

4. Dutch-angle shot:

Upload your original reference image + “Wide-angle shot” + “Medium-angle shot” + “High-angle shot.” Copy and paste Prompt 4. Generate and save the image as “Dutch-angle shot.”

5. Profile shot:

Upload your original reference image + “Wide-angle shot” + “Medium-angle shot” + “High-angle shot” + “Dutch-angle shot.” Copy and paste Prompt 5. Generate and save the image as “Profile shot.”

💡Pro Tips for Better Results

1. Be Specific in Your Initial Prompt Request

Gemini’s image outputs will be more consistent if it has more details. If the prompts seem generic, ask Gemini to add more specifics about:

• Exact clothing colors and styles

• Facial features and expressions

• Background elements

• Lighting direction

2. Re-generate Images if Needed

If a shot breaks consistency, regenerate it before moving to the next one. It’s easier to fix one shot than to redo the entire sequence.

3. Create a New Chat

If the images generated are not consistent, try starting a new chat and uploading all of the reference images you have.

NOTE: It’s best to use a paid Google account to ensure that you receive all five images. Also, keep in mind that AI isn’t perfect, and you may get an output you don’t like. If this happens, you may want to ask the AI to redo the image, which will add to your image quota.

“Should I quit my job?”

Within seconds, it delivered a perfectly reasonable 7-paragraph response on financial stability, career goals, job satisfaction, and market conditions.

All relevant. All logical.

But it didn’t know ME.

It didn’t know I was waking up with dread every Monday. That my boyfriend kept asking why I was always exhausted. That I’d been praying for clarity for six months but kept ignoring the nudges.

And here’s what hit me as I read that AI response:

I wasn’t asking ChatGPT because I didn’t know the answer.

I was asking because I didn’t want to trust what I already knew.

When Technology Reveals Your Faith Gap

We’re living in this moment where AI can do almost everything—write novels, code applications, create Hollywood-quality videos.

But it can’t do the one thing that actually moves you forward:

Make YOUR decisions.

And honestly? Thank God for that.

Because if AI could make our decisions, we’d never have to face the uncomfortable truth: most of the time, we already know what we’re supposed to do.

We’re just scared to do it.

We ask AI (or friends, or mentors, or anyone who will listen), hoping someone will either:

• Give us permission to do what we want, or

• Talk us out of the scary thing our intuition is whispering

But neither of those moves us closer to our calling.

The Real Problem Isn’t Your Strategy

Here’s what I see happening with the women I work with:

They come to me wanting AI strategies and content systems.

And yes—we can work on those things. Because efficiency matters. Strategy matters.

But what REALLY shifts everything?

When they finally stop outsourcing their decision-making to everyone else and start listening to what God’s already telling them.

You know that thing you’ve been “praying about” for months?

The business pivot you keep researching?

The offer you’re “not quite ready” to launch?

The boundary you need to set with that client?

You already know what you’re supposed to do.

Your spirit knows. Your intuition knows. God’s been showing you.

But knowing and TRUSTING are two different things.

AI Shows You Where You Need to Do Inner Work

Here’s what’s wild:

The better AI gets, the more it reveals where OUR work actually is.

When you type “Should I start a business?” into ChatGPT and get a generic response—that frustration you feel?

That’s your spirit saying: “This isn’t the real question.”

The real questions sound more like:

• Am I willing to be visible even when I’m terrified?

• Can I trust God’s provision if I leave a stable paycheck?

• Do I believe my message matters enough to keep showing up when no one’s watching?

• Am I ready to serve even when it’s uncomfortable?

Those questions can’t be answered by AI.

They can only be answered through the inner work—the journaling, the prayer, the sitting with discomfort, the choosing faith over fear.

Decision Journaling: Where Faith Meets Action

This is why I teach Decision Journaling in everything I do.

Not because journaling is some magical productivity hack.

But because it’s where you learn to hear yourself—and hear God—clearly.

When you journal, you stop performing. You stop trying to figure out the “right” answer.

You get quiet enough to hear what’s true.

Try this tomorrow morning:

Sit down with your journal BEFORE you open ChatGPT or ask anyone for advice.

Write about one decision you’re facing. Use these writing prompts:

• What is my spirit already telling me about this?

• What am I most afraid will happen if I trust that knowing?

• Where have I seen God’s faithfulness before in situations like this?

• What would I do if I believed my calling is bigger than my fear?

Write until you feel that shift—that moment when you stop spinning and start knowing.

Then—and only then—use AI to help you with the HOW.

Because once you know what God’s calling you to do, AI becomes incredibly useful for:

• Structuring your message

• Creating systems that support your mission

• Amplifying your reach without burning out

But AI can’t tell you WHAT your mission is.

Only you—in partnership with God—can discern that.

Your Business Is Your Ministry

Here’s what I believe with my whole heart:

Your business isn’t just a business. It’s a ministry.

Your content isn’t just content. It’s service.

Your voice isn’t just marketing. It’s your calling speaking.

And you can’t outsource your calling to an algorithm.

You can use AI to write faster, research deeper, and create more efficiently.

But the DECISION about what to create? What to say? Who to serve? What feels aligned?

That requires you to know yourself deeply—and trust God completely.

Start with one journaling exercise tomorrow morning.

Ask the real questions.

Listen for the real answers.

Your intuition already knows. Your job is to trust it.

I’m cheering you on—always. 💕

Ana

PS. 🌟 For Those Called into Leadership

If you’re ready to deepen your intuition, align with God’s purpose, and build the foundation for your new season, I’m opening a small-group enrollment for Empowered & Free—a ten or twelve-week Christian-based group coaching program (beta round).

Inside, you’ll get access to three courses:

✨ The Ultimate Inspired Writing Course (including Decision Journaling to connect with your intuition).
✨ The Dream Big Mindset Mastery Course for success in life, career, and business, and
✨ The Biblical Decision-Making Course to guide your choices with divine wisdom.

This program is for you if you want to:

• Strengthen your mindset and emotional resilience

• Hear God more clearly

• Understand your divine mission

• Prepare spiritually for a career or business transition

• Learn to regulate fear and uncertainty

• Step into leadership as a lightworker

Space is intentionally limited (3-5 people), as this is a beta launch of the course.

Email me for details: hello@anamariamckessy.com

I’ll reply with all specifics, schedule, and pricing (50% off the full price when the program launches in early spring)

P.S.S. If you’re interested in FREE digital products​ from other online creators (170 different products to choose from) and are ready to act fast, listen to this short video:

Here’s the form if you’re interested:

Get Clarity

You know that feeling when you KNOW you should be creating video content, but the thought of scripting, filming, editing—all of it—makes you want to crawl under your desk and hide?

Yeah. Me too.

I’ve stared at my phone camera more times than I care to admit, frozen by the pressure of getting it “perfect.” And don’t even get me started on the hours I’ve wasted trying to edit videos that still ended up looking... well, mediocre.

But here’s what changed everything: I discovered that Google has this insanely powerful AI tool that’s been quietly sitting there, totally free, while most of us have been stressing over expensive video software and complicated workflows.

It’s called Notebook LM. And today I created a complete explainer video on how to create LinkedIn carousel posts in FIVE MINUTES.

Not five hours. Five. Minutes.

Let me show you exactly how.

What You’ll Be Learning

In this tutorial, I’m walking you through how to use Notebook LM to transform research, documents, or even just a topic idea into a polished video overview. No filming yourself. No video editing software. No technical skills required. No cost.

You’ll learn how to take dense information, whether it’s your own content or research the AI finds for you, and turn it into digestible, professional video content that actually connects with your audience.

The Tool You’ll Be Using

Notebook LM is Google’s AI research and content synthesis tool, and honestly? It’s seriously underrated.

Here’s why it’s different from ChatGPT or Claude:

It’s designed specifically to digest and synthesize large volumes of information, like marketing trends, industry reports, your own course materials, whatever you need, and then transform that research into ready-to-use content.

The best part? It works primarily off what YOU give it, which means way less AI hallucination and fluff. It’s grounded in your actual sources, staying aligned with what you’re trying to say.

And did I mention it’s FREE? If you have a Google account, you already have access.

Steps to Creating Your Video

Here’s the simple process I used:

1. Create a new notebook in Notebook LM (just click “Create a notebook” when you log in).

2. Add your sources - You can upload PDFs, Google Docs, slides, web pages, URLs, transcripts, audio files... basically anything. OR you can ask it to search the web for sources (which is what I did for my LinkedIn carousel video shown above).

3. Let it gather information - Notebook LM will pull from multiple sources (mine used seven different sources) to create a comprehensive overview.

4. Choose your output format - Here’s where it gets fun. You can create:

   • Video overviews (what I did)

   • Audio overviews (podcast-style)

   • Mind maps

   • Flashcards

   • Infographics

   • Slide decks

   • Quizzes or reports

5. Generate and download - Click your chosen format, wait a few minutes, and boom — you’ve got professional content ready to use!

The whole process took me less time than it takes to make a cup of coffee.

Who This AI Tool Is Ideal For

This is PERFECT for you if:

You’re drowning in research but struggling to turn it into usable content. Whether you’re creating course materials, summarizing internal documents, making presentations, studying for your next exam, or building out coaching programs—Notebook LM helps you organize and synthesize information fast.

You need to create video content, but hate being on camera? These AI-generated explainer videos are professional, clear, and require zero filming on your part.

You’re working with a tight budget. Did I mention it’s free? Because it bears repeating: THIS TOOL IS FREE.

You want to repurpose content across multiple formats. Take one set of research and turn it into videos, audio, study guides, infographics, whatever your audience needs.

Oh, and Notebook LM allows you to experiment with different formats and styles. So, the video I created? I could go back and create different versions of the same videos.

If, like most people, you’re tired of AI tools that give you generic fluff, check out Notebook LM. Because it grounds itself in your specific sources, you get content that actually reflects your message and expertise.

Here’s the thing:

Creating content doesn’t have to feel like such a grind. Tools like Notebook LM exist to handle the heavy lifting so you can focus on what you do best, connecting with your audience and sharing your expertise.

You don’t need to be a tech wizard. You don’t need a huge budget. You just need to be willing to try something new and trust that you’re capable of figuring it out as you go.

Because you are.

So, here’s your assignment: Go create ONE video with Notebook LM this week. Pick any topic you’ve been wanting to explain to your audience. Upload some sources (or let it research for you). Hit generate. And watch the magic happen.

Then come back and tell me how it went. I want to hear ALL about it.

Here’s my 5-minute video on how to create LinkedIn carousel posts:

Much Love,

Ana

P.S. Did you find this newsletter helpful? Share it with a friend!

P.S.S., I know you didn’t ask, but… I’ll let you in on a little secret. I’m using a proprietary app that enhances Revven (a free AI prompt enhancer tool; https://www.revven.com).

This enhanced Revven app combines ChatGPT, Claude, Perplexity, Grok, Nano Banana, Veo 3.1, and other AI tools - yes, you heard that correctly!

If you want to learn more about how to get this app bundle, you can either email me back or attend a FREE virtual summit by the founders who created the app bundle (using one of my affiliate links below):

AI for Business FREE Virtual 3-Day Summit: https://go.aiforbusiness.com/summit?_go=txhnn1

AI for Business FREE Virtual Summit VIP ($27 for recordings and more): https://go.aiforbusiness.com/ai4b-vip-experience?_go=txhnn1

P.S.S.S. Here’s a YouTube video that describes what the Revven app includes (although they’ve added even more features since the time of this recording):

And you’re wondering: “Is this it? Did I miss something?”

Nope—you just haven’t gone deep enough.

AI Isn’t Magic, It’s Multiplication

AI can’t fix a broken message. It can multiply what’s already working. So, if your core content isn’t connected to a real offer, a clear audience, and tangible outcomes, AI will just churn out more noise.

But if you know what your audience needs and what you’re inviting them to do?

AI becomes a megaphone.

Start With Your Best Stuff

The secret is starting with something worthwhile to your audience. So much so, that it’s worth repurposing into other formats. This means content that speaks to your ideal client’s biggest problem and ties directly into your offer.

Ask:

• Does this post clearly name a pain point or desire?

• Does it teach something useful or spark curiosity?

• Does it point back to what I sell? (or to another kind of call to action, like “Subscribe to my Newsletter” or ‘Subscribe to my YouTube Channel”).

If yes, you’ve got gold.

Here’s an awesome prompt for getting to the two most important questions you should be asking before sitting down to write:

1) For whom are you writing, and 2) What are you providing? Otherwise known as “For whom, so that”.

An example:

For Whom: I’m writing for creators and coaches who are already using AI but aren’t yet seeing clear ROI.

So That: They can repurpose one piece of content into 10+ posts across all platforms without burning out.

Here’s the prompt:

“I am going to train you on the ‘FOR WHOM / SO THAT’ framework.

First, I will give you a topic. After you have the topic, you will write 7 FOR WHOMs (audiences). There are typically 10 “audiences” that can work for any individual topic: - Audience 1: The Beginner - someone who hasn’t started doing this “yet” but wants to, they just don’t know where to start. (Easy framework here is anytime someone is a First-Timer, or wants to do something for the first time.) - Audience 2: The Intermediate - someone who has already been doing this thing, they just aren’t seeing the results they’ve been looking for (and don’t know what they’re doing wrong and/or what they need to do to fix it/generate the outcome they desire). - Audience 3: The Proficient Expert - someone who has been doing this kind of thing for a while, and is fairly proficient, but is “stuck” somewhere and unsure of how to break through the level they’ve plateaued at for a while. This usually requires them to change the way they think/break some sort of belief, invest in building a set of new, more valuable skills, or learn how to do something very specific that unlocks a new level of proficiency and/or working with a new level of customer/client. - Audience 4: The No-Budget Person - someone who is trying to do something on an extreme budget, doesn’t have very much to invest, but wants to figure out a path forward that doesn’t involve spending a bunch of money. - Audience 5: The High-End Option - someone who wants the “Ferrari” of solutions and is willing to invest heavily in acquiring new skills and breaking through to the next level. (This can be applied in lots of different ways. For example, if we were talking about fundraising for startups, this audience might be a startup trying to raise $100M vs. one trying to raise $100k. $100M, in itself, is the high-end option.) Pro tip: “big” numbers are the secret here. - Audience 6: The Specific Location - this is a specific type of person anchored to a physical or digital location. So, it’s not just “for anyone,” it’s for a “specific type of person” and that person can be anchored to a physical location (Chicago, Italy, Europe, The US, a specific school, etc.) or a digital location (” On LinkedIn” or “On Discord” or “On Amazon” etc.) - Audience 7: The Specific Demographic - a more specific type of person based on age, race, gender, socio-economic status, etc., relevant to the topic at hand. For example, if we’re talking about “how to start writing online,” some demographics might be “…as a college student,” or “…as a retired widow,” or “…as an army veteran,” or “…as a Millennial,” etc. Demographics can be a powerful way to niche down to even more specific audiences. - Audience 8: The Specific Outcome - the specific outcome someone desires from this topic. (For example, “Tips to buy your first rental property” can speak to all sorts of different audiences depending on the outcome that is being mentioned. Like “Tips to buy your first rental property and start building passive revenue in your 20s” is a different outcome and for a different type of audience than “Tips to buy your first rental property without risking any money you have saved for retirement.” - Audience 9: The Sub-Industry - the topic tailored to a specific sub-industry or niche. For example, if the topic is “personal development,” the FOR WHOM can become all the different industries that can be applied to, “personal development for SaaS startup founders” vs “personal development for executive coaches,” etc. But the FOR WHOM can also be niches within an industry. So, if the topic is “how to buy your first rental property,” a different niche might be, “how to buy your first commercial building” or “how to buy your first Airbnb” or “how to buy your first small hotel chain,” etc., since these are all niches within that industry and would create lots of different types of audiences. - Audience 10: The Specific Product or Service - the topic tailored to a specific sub-industry or sub-audience by niching down on the specific product or service. For example, instead of just saying “marketing,” you can speak to a more specific audience by saying “email marketing” or “email copywriting,” etc. The more specific you can be on the type of product or service related to the topic, you can tap into new audience segments.

For example, if I give you the topic “Investing,” you would return something like this: Topic = Investing FOR WHOM (Audience) = - For Single Moms - For Retired Men - For College Students - For Startup Founders - For Crypto Enthusiasts - For Ambitious Middle Schoolers. Then you will ask me FOR WHOM I would like to continue with. I will pick a FOR WHOM and you will give me 7 SO THATs (outcomes) for the audience. For context, there are typically 10 “Outcomes” that can work for any individual idea: - Outcome 1: Make More - Readers want to make more money and understand how this topic can help them increase their earning potential. - Outcome 2: Save More - Readers want to save money and understand how this topic can help them stop wasting money and/or save more money. - Outcome 3: Stop Losing - Readers want to overcome existing, urgent, sometimes “expensive” pain. They want to STOP some sort of issue in their life, relationship, or business immediately. - Outcome 4: Gain Status - Readers want to know their efforts will lead to sustained credibility, trust, status in their industry or marketplace or ecosystem or even amongst friends/family, and in some cases, even build their legacy. - Outcome 5: Avoid Losing Status - Readers want to know they are taking the right actions and don’t have to worry about losing status in any way. They want to be assured they’re headed down the right path. - Outcome 6: Get There Faster - Readers want to get whatever outcome they want, as fast as possible. (The bigger the outcome, the “faster” they want it.) - Outcome 7: Get There Without Pain - Readers want to know you’re giving them the easy way, and it won’t cost them very much money, time, frustration, etc. - Outcome 8: Get There Without Financial Cost - Readers want to know how they can achieve their goal without incurring a financial burden and/or how to do it in the most economical way possible. - Outcome 9: Use Insider Information - Readers want to know they’re being given a “proven blueprint” of some kind, and are being shown a shortcut for them to get what they want faster and in some sort of “guaranteed” way (because it’s been done before). - Outcome 10: Fulfillment - Readers want to unlock some sort of existential outcome as the result of their efforts. They want a new level of happiness, or fulfillment, or a feeling of groundedness and presence, or to “know” they are on the right path, etc.

For example, if I gave you the topic “Investing” and then chose “For College Students” you would return something like this: Topic = Investing FOR WHOM (Audience) = For College Students SO THAT (Outcome) = - To Graduate Without Any Debt - To Save Enough Money For Your First Car - To Set You Up For Retirement By Age 65 - etc... Finally, you will ask me what SO THAT I would like to choose. I will pick a SO THAT and you will return the Topic, FOR WHOM, and SO THAT. For example, if I give you the topic “Investing,” the FOR WHOM “For College Students,” and SO THAT “To Graduate Without Any Debt,” you would return something like this: Topic = Investing FOR WHOM (Audience) = For College Students SO THAT (Outcome) = To Graduate Without Any Debt

A few rules for the Outcomes: - Rule #1: Use visceral TANGIBLE language - Rule #2: Be super specific (specificity clarifies what kind, what happens when/if, what does it mean, so that you can what). VAGUE: Gain financial freedom. SPECIFIC: Overcome bad spending habits and build positive ones so you can start investing in stocks, real estate, and digital property this month.

Do you understand?”

Try the prompt out and let me know how you like it!

Repurposing = More Touchpoints & Less Burnout

Most creators give up not because they don’t have good content, but because they’re exhausted trying to show up everywhere.

Here’s where AI shines:

• Take one long-form blog, email, or video.​

• Ask ChatGPT to break it into 10+ pieces: quotes, carousel posts, reels ideas, tweet threads, etc.

• Schedule it out.

Done. No more daily scramble.

You Need Smarter Systems

You don’t need to work harder. You just need a smarter system.

And you don’t have to do it alone.

You’re going to have the SAME conversation over and over again.

“No, that’s not my approach . . .” “Actually, I teach it THIS way. . .” “Stop inventing things I never said!”

I hit my breaking point last Tuesday.

I was working on a newsletter—something I’ve written about a dozen times before—and Claude kept hallucinating facts. Making up frameworks I don’t use. Citing examples I’ve never given.

And I realized: I’m spending more time correcting AI than I would’ve spent just writing the darn thing myself.

The frustration wasn’t just about wasted time (though let’s be real, that hurt). It was deeper than that.

Every piece of content I’d poured my heart into—every newsletter, every framework, every hard-won insight—was lost in the void of past conversations. Inaccessible unless I wanted to scroll through months of chat history or re-upload the same documents again and again.

There had to be a better way.

And guess what? There is.

It’s called a Content Base—and it’s about to change how you work with AI forever.

What IS a Content Base, Anyway?

Think of your Content Base as Claude’s personal library card to YOUR wisdom.

Instead of cramming everything into a single conversation (where you’ll hit attachment limits and session limits), you create a centralized library. A home for every newsletter you’ve written, every framework you’ve taught, every story you’ve told.

When you need Claude to write something, it doesn’t pull from generic AI training data.

It pulls from YOUR actual content.

Your voice. Your ideas. Your expertise.

No more hallucinations. No more “that’s not what I teach.” No more starting from scratch every single time.

Artifacts vs. Projects vs. Content Base

Here’s what you need to know:

Artifacts = Living documents Claude creates that exist outside your chat conversation. They persist across sessions and can be edited, searched, and referenced at any time. This is what we’ll use for your Content Base.

Projects = A folder where you store reference documents and have ongoing conversations. Good for collaboration, but limited in how many files you can attach and how Claude accesses them.

A Content Base (Artifact) = Your entire content library stored in a searchable, organized artifact that Claude can reference in ANY conversation. It’s permanent, unlimited, and always accessible. You never lose it, and Claude never forgets what you’ve taught it.

Why You NEED a Content Base

Let me paint you a picture.

You’re trying to write your weekly newsletter. You KNOW you’ve written about this topic before—probably three times, actually. You had this perfect story, this killer framework...

But where IS it?

You start digging through email archives, past Substack posts, that Google Doc you think you saved it in, and seventeen different Claude conversations.

Twenty minutes later, you still haven’t found it.

So, you either recreate the wheel (never as good as the first time) or give up entirely.

A Content Base eliminates this nightmare.

Here’s what becomes possible:

Write faster – “Claude, write a newsletter draft about [topic]” and it pulls from your actual past content, not made-up examples.

Never run out of ideas – “Give me 10 content ideas,” and Claude searches your library for themes you haven’t explored yet.

Repurpose like a pro – “Turn my article into 5 Instagram posts,” and Claude knows exactly what you said, maintains your voice, and stays consistent.

Create products you can sell – “Outline a course based on my content,” and Claude organizes everything you’ve already taught into a structured offer.

Stop repeating yourself – Every framework, every story, every lesson is available instantly. You teach it once, and Claude remembers it forever.

Why a Content Base Beats Old Chats or Projects

With Claude chats, you spend half your time searching for “that one conversation where I talked about . . .” Context gets lost. You hit message limits and have to start over.

With Claude Projects, you’re still limited in files you can attach. The context window gets overwhelming. Organization becomes a nightmare once you have 50+ documents.

With a Content Base, Claude only loads what it needs. No limits on how much you can store. Everything is searchable and organized. It scales with you as you create more content.

It’s the difference between asking Claude to memorize your entire book collection versus teaching it how to look things up in your filing system.

How to Build Your Content Base Artifact (Step-by-Step)

Here’s EXACTLY how to create your own Content Base artifact with Claude’s help:

Step 1: Gather Your Content

First, collect your existing content. You need:

• Past newsletters and blog posts

• Email sequences

• Course content or teaching materials

• Social media posts that performed well

• Video scripts or podcast transcripts

• Frameworks and processes you teach

• Your brand voice examples

Don’t worry about perfect organization yet. Just get it all in one place.

Step 2: Ask Claude to Build Your Content Base

Start a new conversation with Claude and say something like:

“I want to create a Content Base artifact that stores all my content, frameworks, and brand voice. I need it to be searchable and organized by category. Can you build this for me?”

Claude will create an artifact—a living document that exists outside the chat conversation. It’ll include:

• Search functionality

• Categories for organizing content

• The ability to add/edit/delete entries

• Automatic organization

Step 3: Feed Your Content to Claude

Once Claude builds the base structure, start adding your content in batches:

Add this newsletter to my Content Base under ‘Newsletters’ and paste your content.

Add this framework to my Content Base under “Frameworks & Processes” and paste your content.

You can add content piece by piece or do it in batches. Claude will organize it automatically.

Pro tip: Start with your BEST content first—the pieces that best represent your voice, your expertise, your frameworks.

Step 4: Organize and Categorize

Ask Claude to create categories that make sense for YOUR business:

“Create categories for: Newsletters, Frameworks, Stories & Examples, Brand Voice, Product Descriptions”

Claude will organize everything accordingly. You can always add or change categories later.

Step 5: Test the Search Function

Try searching your Content Base:

“Search my Content Base for content about [topic]”

“What frameworks do I have in my Content Base about [X]?”

“Find all the stories I’ve told about [subject]”

Claude will pull exactly what you need—no more digging through old conversations.

Step 6: Use It to Create Content

Now here’s where the magic happens. Start creating with your Content Base:

“Using my Content Base, write a newsletter about [topic] in my voice”

“Based on my Content Base, what are 10 content ideas I haven’t explored yet?”

“Turn the framework in my Content Base about [X] into an Instagram carousel.”

Claude pulls from YOUR actual content—your voice, your expertise, your examples.

No hallucinations. No made-up facts. Just your genius, amplified.

Step 7: Keep It Updated

After you publish new content, add it to your Content Base:

“Add this new newsletter to my Content Base.”

The more you feed it, the smarter it becomes. And because it’s an artifact, it stays with you across conversations—you never lose it.

What Your Content Base Can DO

Once you have this set up, prompts like these become game-changers:

• “Write this week’s newsletter about [topic], using my voice and examples from my past content.”

• “Take my article about [X] and turn it into an Instagram carousel, Twitter thread, and YouTube script.”

• “Based on my content about [topic], create a course outline.”

• “What topics have I covered most? What gaps should I address?”

• “Here’s a draft. Make it sound more like my typical voice.”

The possibilities are endless.

The Bottom Line

You’ve spent YEARS creating content, building your expertise, finding your voice.

That knowledge is pure gold.

And a Content Base changes the game.

It turns AI from a tool requiring constant correction into an assistant that actually knows you—your voice, your expertise, your stories.

Is it a little upfront effort? Yes.

Will it save you hours every single week? Absolutely.

And here’s the truth: You’re going to keep creating content anyway. Why not set up a system NOW that makes every piece you create 10X more valuable—because you can repurpose it, reference it, and build on it forever?

Your future self will thank you.

Ready to Level Up Your AI Workflow?

If you want to dive DEEPER into using AI as your copywriting partner . . .

I’ve created a guide that walks you through:

• Training AI to match your exact voice

• Creating prompts that get you 95% there on the first try

Grab your free guide: AI Copywriting Assistant
👉 Your AI Copywriting Assistant

Upgrade to paid and get:

• Subscriber-only deep dives like this one (but even MORE tactical)

• First access to new AI workflows and templates

• Exclusive discounts on my digital products

• The ability to comment and join our private community chat

PS. I know you didn’t ask, but . . . I’m also obsessed with custom GPTs! It’s such a time saver and makes using ChatGPT so much easier!

Also, I’ll let you in on a little secret. I’m using a proprietary app that combines ChatGPT, Claude, and Perplexity - yes, you heard that correctly! If you want to learn more about how to get this app bundle, you can either email me back or attend a FREE virtual summit by the founders who created the app bundle:

AI for Business FREE Virtual 3-Day Summit: https://go.aiforbusiness.com/summit?_go=txhnn1

AI for Business FREE Virtual Summit VIP ($27 for recordings and more): https://go.aiforbusiness.com/ai4b-vip-experience?_go=txhnn1

Connect with me:

📸 Instagram
📘 Facebook
✍️ Substack
🎥 YouTube

Hey, no shade here - I struggled with prompting also. I even started on getting a Prompt Engineering Certification.

But then I discovered Revven and everything changed!

Revven takes your simple prompts and transforms them into Super Prompts, resulting in substantially improved AI outputs.

This means a better working relationship with AI.

Better prompts equal better results!

But it doesn’t have to end there.

A new and improved Revven is available to members of the AI for Business community!

How is this possible? One of the founders of AI for Business successfully transformed Revven to include a social media calendar, newsletter generator, nonfiction book generator, video sales letter script generator, web scraper, interactive business coach, and more.

Even better - becoming a member of AI for Business gives you access to so, so much more than just the improved Revven! For one, you’ll get the AI for Business app, which bundles together ChatGPT, Claude, Ideogram, Minmax, and Luma all in one app.

You’ll also get a Go High Level subscription, which is an amazing tool! AND you’ll get over 70 video tutorials on how to use AI for business.

I’m a HUGE fan of AI for Business, and not just because of the many tools and education, but also because of the warm and vibrant community that values sharing and growing together!

To learn more about AI for Business, you can do either or both of the following:

1. Learn more about it in my video below:

2. Attend an AI for Business FREE 3-Day Virtual Summit. They occur every two weeks, and you will learn SO MUCH just during the free summit.

Here are my affiliate links:

AI for Business Summit: https://go.aiforbusiness.com/summit?_go=txhnn1

VIP option ($27 gets you the recordings and bonus sessions): https://go.aiforbusiness.com/ai4b-vip-experience?_go=txhnn1

Or if you’re ready to dive right into getting a PRO membership, you can join here: https://go.aiforbusiness.com/ai4b-pro?_go=txhnn1

You won’t regret giving it a go!

You can thank me later!

Whatever your circumstances may be, Chat GPT or Claude can act as your career coach to help you!

In this newsletter, you’ll get a step-by-step guide on how to use AI to help you land a new job or even start a new career.

1) PROFESSIONAL HISTORY ANALYSIS

Using AI is a smart way to get an objective view of your work experiences (or even your valuable life experiences). AI can help you get a concise summary of your strengths and perhaps offer a new perspective on your background.

Here’s the recommended prompt to use in either ChatGPT or Claude (or try both if you want to compare answers) to get an analysis of your professional history:

“ROLE: You are a top-notch, world-class career coach and recruiter.

CONTEXT: I am looking to {Insert Your Goal Here; For Example, start a new career, change careers, better understand how to use my skills in a new position, get a new job}. To that end, I need a comprehensive summary of my skills and core value proposition.

TASK: Your task is to analyze the attached resume and the “About” section of my LinkedIn profile and provide a comprehensive summary that includes:

1. My top 5 hard skills, with a brief example of where I’ve demonstrated each;

2. My top 5 soft skills, with a brief example of where I’ve demonstrated each;

3. A list of my most impressive quantifiable achievements (for example, “increased sales by 10%); and

4. A single paragraph that summarizes my core professional identity and value proposition.

5. Here is my resume:

{Paste full text of resume here}

6. Here is my LinkedIn “About” section

{Paste full text of LinkedIn “About” section here}

FORMAT: Please provide the hard skills and soft skills summary in list format and use a paragraph format for the rest. Use subtitles for each section, as appropriate.

Please ask any qualifying questions.”

2) IDENTIFYING THE TASKS YOU ENJOY

For long-term happiness and success, it’s important to find a fulfilling role or career. Manifesting the life of your dreams requires aligning with the higher energetic vibrations of joy, contentment and fulfillment.

Here’s the recommended prompt:

“ROLE: You are a top-notch, world-class, and highly sought after career coach.

CONTEXT: I am trying to ascertain which tasks in my current job as {enter job title, or volunteer position, or if you’ve not been working, a desired position} bring me the most enjoyment. The purpose is to help me identify what I should do more of in my next role.

TASK: I will provide you with a list of my tasks {in cases in which you’ve not been working and are using imagined tasks for a desired position, list the tasks you would imagine doing}. Based on this list, please do the following:

1. Categorize the tasks under the following categories: “Strategic,” “Analytical,” “Creative,” “Administrative,” “Interpersonal.”

2. For each category identify the core skill being used in each task.

Here is my list of tasks: {Input list of daily and weekly tasks and responsibilities. For example: “Write monthly performance reports;” “Create and draft social media posts;”
“Answer client support emails;” “Create systems automations and workflows”}

FORMAT: Create an interactive table that I can use to personally rate each category on a scale from 1-5 for (a) “Energy Level” (1=draining and 5=energizing) and (b) “Enjoyment Level” (1=dislike and 5=love).

Please ask any qualifying questions.”

3) Brainstorm Future Career Paths

Next, using insights from the first two steps, you can use AI to generate a list of potential new careers which are well-suited to what you are looking for.

First, think about what is the number one objective that you want to achieve with your next role (for example, more money, remote work, better work-life balance, more impact, entry into a specific industry). Open a Google document and make a list of these priorities.

Then, use this prompt:

“ROLE: You are still acting as a top-notch, world-class, and highly sought after career coach.

CONTEXT: I need help with brainstorming possible future career paths and positions. Use the table you created above to assist with this.

TASK: Based on the analysis of my skills, achievements, and tasks that I find energizing and enjoyable, help me to strategize for my next career move. My main priorities for my next career move are: {list your priorities here}. Suggest 10 potential career paths or roles that would be a good fit for me. This may/may not {you must choose} include roles in which I would work as a contractor, or which would require me to form my own business.

FORMAT: Please structure your response as follows, categorizing the roles into three different groups in a table format:

1. A Small Pivot (3 suggestions): Roles that are a natural next step, leveraging my current skill set directly.

2. A Significant Shift (4 suggestions): Roles in a different field or function where my transferable skills would be valuable.

3. A Wildcard (3 suggestions): Unexpected or creative roles I may not have considered.

For each suggestion, provide the job title, a brief explanation of why it’s a good fit for me, and the potential key skill gaps I might need to fill with additional training or education.

Please ask any clarifying questions.”

This prompt helps you to expand your thinking about new career and job opportunities that you may not have considered before.

4) Re-branding Your Resume & LinkedIn Profile

Now that you’ve identified the perfect career or role for you, you can use AI to tailor your resume and LinkedIn profile. It’s important to have a resume and LinkedIn profile that speak directly to the role you are targeting.

Choose one of the roles from step 3 above and use the prompts below - one prompt is for your resume, and one is for your LinkedIn profile. Use them one by one.

1. Prompt for Your Resume

“ROLE: Please act as a professional resume writer.

CONTEXT: I need help with tailoring my resume to the role of {insert the role you’ve chosen from step 3 above}. Here is my current resume for context {insert resume text here}.

TASK: Rewrite my professional summary and five of the most relevant bullet points from my work experience to specifically highlight the skills and achievements that are most attractive to this new role. Use strong action verbs and focus on quantifiable results.

FORMAT: Please provide the output in a paragraph format, using heading and/or subheadings when appropriate. Please identify the jobs from my resume that you used as the sources for your answers.

Please ask any clarifying questions.”

2. Prompt for LinkedIn Profile

ROLE: Please act as a professional recruiter.

CONTEXT: I need help updating my LinkedIn profile to attract recruiters for a position as {enter Target Job Title}.

TASK: 1. Write 3 options for a new, compelling headline that is under 220 characters.

2. Write a new “About” section that tells a compelling story, connects my previous experience to this new role, and ends with a clear call to action (for example, inviting connections for a chat).

FORMAT: Please provide the headlines in a list format and the “About” section in a paragraph format.

Please ask any clarifying questions.”

5) Cover Letter & Interview Preparation

1. Cover Letter

Most job postings require a cover letter to express your interest in the position. Cover letters also provide an opportunity to summarize how your experience fits the position and why you’re the perfect candidate.

“ROLE: Please act as an expert resume and cover letter writer.

CONTEXT: I am applying for {Insert Job Title} at {Insert Company Name}. Here is the job description: {Paste job description}. My relevant experience includes {List 3-4 relevant experiences}.

TASK: Write a compelling cover letter that:

1. Shows I’ve researched the company.

2. Connects my experience to their specific needs.

3. Demonstrates cultural fit.

4. Includes a strong opening and closing.

FORMAT: Please limit the cover letter to no more than 500 words.

Please ask any clarifying questions.”

2) Interview Preparation

Always prepare in advance for an interview. The prompt below will help you with this.

“ROLE: Please act as an expert career and interview coach.

CONTEXT: I have an interview for {Insert Position} at {Insert Company Name} in {Insert Industry}. The job requirements include {List Key Requirements}.

TASK: Please provide:

1)10 likely behavioral questions with STAR method answers based on my experience {Insert Brief Experience Summary}.

2) 5 technical questions specific to this role.

3) 5 insightful questions I should ask the interviewer.

4) How to address this potential concern {Insert any gaps or weaknesses}.

5) A strong closing statement for the interview.

FORMAT: Please provide the outputs for #1-3 in list format and the outputs for #4 and #5 in paragraph format with subheadings.

Please ask any clarifying questions.”

Make sure to practice what ChatGPT or Claude provides for you out loud. The more you practice, the more confident you’ll feel in your interview.

6) Post-Offer: Negotiation and Decision Making

After you receive a job offer, you will want to evaluate the value of it to be sure you receive fair compensation. If you receive multiple offers, you may want to create a decision-making matrix to help you decide which one to choose.

Below are prompts for each scenario.

1. Offer Evaluation

“ROLE: Please act as an expert job recruiter with a particular expertise in {Add Industry}.

CONTEXT: I need help with determining the real value of a job offer. I received a job offer with these details:

• Role: {Insert Job Title}

• Base Salary: {Insert amount}

• Bonus: {Explain Bonus Structure}

• Benefits: {List Key Benefits}

• Other perks: {List, for example, minimum commute, health club on premises, etc.}

My priorities are: {List Your Top 3-5 Priorities}

My current compensation: {Describe Compensation Package Offered}

TASK: Please help me:
1) Evaluate the total compensation value.

2) Identify areas for negotiation.

3) Compare this with market standards.

4) Assess the long-term career impact.

5) Create a negotiation strategy.

FORMAT: Please provide this in a paragraph format with headings and subheadings, as appropriate.

Please ask any clarifying questions.”

2. Career Decision Matrix

Having a career decision matrix will help you to make decisions with clarity.

“ROLE: Please continue acting as an expert job recruiter, with a particular expertise in {Add Industry}

CONTEXT: I have received more than one job offer and I am trying to decide which one I should take. I am deciding between:

Option A: {Describe Option A}

Option B: {Describe Option B}

Option C: {Describe Option C} - if applicable

My Career Goals Are: {Describe Career Goals}

My Personal Priorities Are: {Describe Priorities}

My Concerns Are: {List Concerns - if there are any}

TASK: Create a decision matrix that weighs:

1. Short-term benefits (1-2 years).

2. Long-term trajectory (5+ years).

3. Learning and development opportunities.

4. Work-life balance.

5. Financial implications.

6. Risk v. Stability.

FORMAT: Please create the matrix in a table formula, adding as much detail as possible. If the information doesn’t fit within the table, please add explanations in paragraph format in support of the table.

Please ask any clarifying questions.”

And there you have it! Just remember that if you’re not satisfied with the outputs you’re receiving from ChatGPT or Claude, you can refine the prompts as needed. If you’re not sure how to refine your prompt, just ask the AI! Be curious and try to have fun with the process. Your next major career move is within your reach! Good luck!

You’re not the only one!

But here’s the thing: the prompt you use determines everything that comes next.

📌Basic v. Enhanced Prompts (and Why It Matters)

A basic prompt sounds like:

“Write a blog post about morning routines.”

You’ll get something generic, fine-ish… but forgettable.

An enhanced prompt sounds more like:

“Act as Gary Halbert, one of the greatest copywriters of all time. Write a 500-word blog post on morning routines for creative entrepreneurs who struggle with consistency. Make it motivational, include 3 simple tips, and use a casual, upbeat tone.”

See the difference? One tells the AI what to do. The other tells it how, why, and for whom, as well as the role to play.

The more specific your prompt, the more aligned and usable the output becomes.

I’ve been studying prompt engineering (which is a REALLY important skill in my humble opinion) and playing with creating prompts. The more you play around with them, the better you can become at using them.

BUT I just recently discovered an AI tool that automatically takes your simple prompt and turns it into a super prompt!

I was so excited that I immediately wrote this newsletter to share it!

Right now, it’s being beta-tested, but if you act quickly, you may be able to open a free account!

With tools like Revven, you don’t have to become a prompt engineer to write like one.

💡Why I’m Loving the FREE Version of Revven

As someone who’s been studying prompt engineering, here’s why I’m excited about what Revven’s free plan already offers:

1. Thoughtfully Guided Prompt Builder: Instead of staring at a blinking cursor, just put in your simple prompt, and Revven guides you to craft high-quality prompts tailored to your goal, audience, and tone.

2. Templates That Speak Your Language: Whether you’re writing emails, product descriptions, or YouTube scripts, the templates are creator-ready — no corporate jargon or stiff formatting.

3. Instant Confidence Boost: You’ll get better output faster — which means less second-guessing, more publishing, and more time creating the stuff you actually care about.

Like I said, I’ve been studying how to build effective prompts, and this tool does a great job of transforming my prompts in seconds!

Even the Free Tools Can Get You Results

Also, you don’t need to upgrade right away to get traction. I’ve been using the free version and it’s making a real difference. If you’re creating content regularly (or trying to), Revven’s free version is a great place to start building some actual momentum.

Try it Out

Take a peek at how it works — and if you try it, let me know what you think: 👉 Check out Revven here ​

You don’t need more hustle. You need better systems.

Rooting for your next breakthrough,

Ana

P.S. Do you have a favorite prompt that you’ve used lately? Hit reply — I’m building a little “Creator Prompt Vault” to share soon!

P.S.S. Are you interested in trying out Perplexity PRO for free? Venmo/Paypal users now get 1 year of Perplexity Pro for free, but this special offer is for new users only: https://www.perplexity.ai/join/p/venmo-subscription​
​https://www.perplexity.ai/join/p/paypal-subscription​
​

P.S.S.S. I know you didn’t ask but . . I’m currently obsessed with custom GPTs! It’s such a time saver and makes using ChatGPT so much easier!

I’ll also let you in on a little secret. I’m using a proprietary app that combines ChatGPT, Claude, and Perplexity - yes, you heard that correctly! Send me a DM if you want to learn more about this AMAZING APP! (and full disclosure, I am an affiliate partner with this brand because it’s the best offer that I’ve seen!!)

Most copywriters are using AI for writing newsletters in the completely wrong way. They're optimizing for the algorithm instead of the audience.

The Robot Trap (And Why Everyone Falls Into It)

Many copywriters get excited about AI. They feed it a prompt and receive perfectly structured content back. They send it to their clients and wonder why nobody responds.

What’s the issue? Well, AI gives you what it thinks good writing looks like based on millions of corporate blogs and marketing websites. But newsletters aren't corporate blogs. They're conversations.

When you write for robots, you get robot responses. Which is to say, no responses at all.

What "Writing for Robots" Actually Looks Like

Here are some real-life examples:

Robot Version: "This week's insights demonstrate how market optimization strategies can enhance your quarterly performance metrics through data-driven decision making."

Human Version: "Remember when you said you'd start tracking your numbers next month? Well, it's been six months. Let's fix that."

See the difference? The first one sounds like it was written by a committee of consultants. The second sounds like your smart friend giving you a reality check.

The Three Dead Giveaways You're Writing for Robots

1. You're using words nobody says out loud. If you wouldn't say "leverage synergistic solutions" at a coffee shop, don't put it in your newsletter.

2. Every sentence is the same length. Robots love consistency. Humans love rhythm. Short sentences pack a punch. Longer sentences let you build up to a point and then deliver it with impact.

3. You're avoiding having a personality. The AI wants to be helpful and inoffensive. But inoffensive is forgettable. And forgettable doesn't get you hired.

Here's How to Use AI Without Sounding Like One

Step 1: Let AI do the research and structure. It's actually great at pulling together information and organizing thoughts. Perplexity, for example, is a great AI research tool.

Step 2: Rewrite every single sentence in your own voice. Yes. Every. Single. One.

Step 3: Read it out loud. If you stumble over a phrase or it sounds like something you'd never actually say, change it.

Step 4: Add something the AI would never include - a weird observation, a personal story, an opinion that might annoy some people.

The Real Secret (That Most People Miss)

The goal isn't to write perfect newsletters. It's to write newsletters that make people think, "This person gets it."

"Gets it" means you understand their real problems, not just their business problems. You know they're checking email while pretending to listen in meetings. You know they're tired of being sold to. You know they want to feel like they're talking to a real person, not a brand.

AI can help you organize those thoughts. But only you can make them feel real.

Your Assignment (If You Want It)

Take your last AI-generated newsletter. Read it out loud. Every time you hit a phrase that sounds like corporate speak, rewrite it like you're explaining it to a friend.

Don't worry about being professional. Worry about being memorable.

Remember, use AI as a research assistant. Not a ghostwriter.

But what if I told you that you could map out an entire month of content in about 15 minutes?

​That's exactly what happened when I discovered this AI-powered approach that's helped me write strategic content consistently.

The 15-Minute Content Calendar Solution

Here's my exact process:

Step 1: Define Your Content Pillars (5 minutes)

Before touching any AI tool, create a simple document that outlines 5-8 content pillars. These should be the most common questions or pain points your audience faces.

For example, if you're a productivity coach, your pillars might be:

• Time management systems

• Goal setting and tracking

• Habit formation

• Overwhelm and stress management

• Work-life balance strategies

Step 2: Use This AI Prompt (10 minutes)

I'm going to share the exact prompt I use. Copy the prompt below and paste it into ChatGPT along with your content pillars document. Then, watch the magic happen.

Here's the 30-Day Content Calendar Generator Prompt:

"You are creating a strategic 30-day content calendar for a [newsletter, social media, or email marketing] targeting [insert your target audience]. This audience struggles with [insert main pain points] and needs practical guidance that delivers immediate results.

Generate a complete 30-day content calendar that strategically rotates through the content pillars I've provided, while varying content formats to maintain engagement. Each newsletter issue should provide actionable value that helps readers [insert main goal/outcome].

TARGET AUDIENCE: [Describe your ideal reader] MAIN PAIN POINTS: [List 3-4 key struggles]
DESIRED OUTCOME: [What transformation you're helping create]

CONTENT FORMAT VARIETY: Rotate through these formats: Practical Tips, Tool Comparisons, Case Studies, Quick Wins, Framework Breakdowns, Mistake Spotlights, Personal Stories, Template Sharing, Q&A Sessions

STRATEGIC REQUIREMENTS:

• Week 1: Focus on quick wins and basics (build confidence)

• Week 2: Introduce systems thinking and processes

• Week 3: Address advanced strategies and optimization

• Week 4: Synthesize learnings and prepare for growth

• Each pillar should appear 4-6 times across 30 days

• No format should repeat more than 4 times

• Each week should build on previous concepts

OUTPUT FORMAT: Please format the output as a table with these columns:

• Day

• Subject Line

• Content Pillar

• Format

• Hook (opening line)

• Key Points (3-4 main takeaways)

• Call-to-Action

• Engagement Element (question or interaction)

TONE GUIDELINES:

• Conversational but authoritative

• Practical over theoretical

• Honest about challenges

• Results-oriented

• Encouraging but realistic

Generate the complete 30-day calendar, ensuring strategic variety, pillar balance, and progressive skill building."

Step 3: Customize and Refine

Scan through your output from ChatGPT and make any adjustments that feel more authentic to your voice or more relevant to your specific audience.

What Makes This Different

This isn't just random content generation. The prompt is designed to:

• Ensure strategic balance across your content pillars

• Vary content formats to prevent boredom

• Include built-in engagement elements

• Connect each piece to real business outcomes

The result? A content calendar that feels intentional, serves your audience, and builds toward something bigger.

Your Next Step

Don't let another week go by scrambling for content ideas.

Take 15 minutes this afternoon to:

1. List your 5-8 content pillars in a document

2. Customize the prompt above with your audience details

3. Generate your 30-day calendar

4. Schedule time this week to write your first piece

What I'm Loving This Week

• Tool Discovery: I've been using Notion's new AI features - the FREE version does an amazing job at creating AI-generated calendars.

If this is you, I’m buzzing with excitement to share one of my favorite business game-changers with you.

You know that feeling when you discover something so helpful it feels like cheating? That's exactly how I felt when I first learned about custom GPTs!

Here's the thing:

As entrepreneurs building online businesses, we're wearing ALL the hats – copywriter, social media manager, customer service rep, content creator, and about fifteen other roles.

What if I told you there's a way to create your own personal AI assistant that knows your brand voice, understands your audience, and can help you write everything from newsletters to product descriptions?

Let me walk you through creating your very first custom GPT, even if you've never touched ChatGPT before.

Step 1: Get Started with ChatGPT

First, head to chat.openai.com and create an account. You'll need the paid version (ChatGPT Plus at $20/month) to access custom GPTs – trust me, it's worth every penny!

Once you're logged in, look for "Explore GPTs" in the sidebar, then click "Create a GPT."

Step 2: Give Your GPT a Purpose

Think of this like hiring your dream assistant. What do you want them to help you with?

For example: "I want you to help me write email newsletters in my warm, conversational brand voice for women entrepreneurs starting online businesses."

The more specific you are, the better your GPT will perform!

Step 3: Train Your GPT on Your Voice

Here's where the magic happens! Upload examples of your writing – past newsletters, blog posts, social media posts, emails. I usually upload 5-10 pieces of my best content.

You can also paste text directly into the instructions box. Include details like:

- Your target audience

- Your brand values

- Words you love (and hate!)

- Your writing style preferences

Step 4: Test and Refine

Start a conversation with your GPT and ask it to write something small – maybe a social media caption or post. Does it sound like you? If not, give it feedback and adjust the instructions.

This is an iterative process, so don't expect perfection immediately!

Step 5: Name and Save Your Creation

Give your GPT a fun name (mine is "Ana's Brand Voice Assistant") and write a description. Make sure to save it for your personal use.

Let me know if this process feels overwhelming or exciting – I love hearing from you!

WHAT I'M LOVING

My morning routine:

Starting each day with 10 minutes of meditating before diving into business mode – it centers everything.

This quote:

"Your only limit is your mind.”

Honest moment:

I took a nap today because the intense solar energies hitting Earth right now have got me TIIIRREED! If you’re unaware of Earth’s ongoing Ascension, get in the know! Check out #ascension on Instagram and follow me at https://www.instagram.com/mckessya

Pro Tip:

If you're feeling stuck on your brand voice, try writing a letter to your best friend about your business – that's your real voice right there

Kitchen win:

I’ve finally realized I CANNOT order Green Chef meals every week because I’m unable to cook them all in time!

Walking this entrepreneurial journey alongside you,

Ana

PS. I Know You Didn't Ask But... I'm currently offering FREE blog posts in exchange for a testimonial as I begin my copywriting adventure! If that is of any interest to you just reply to this email.

P.S.S. If you’re interested in learning about how to use AI for copywriting, I’ve got a FREE GUIDE on “Turning AI Into Your Copywriting Assistant”: https://anamckessyevents.com/aicopywritingassistant-349142